It called to me. I generally carry around about 20lbs of various stuff (I think it's the curse of the creative...and the busy), including a lot of paper, so big bags are a must. This one has two separate main compartments, that is excellent to avoid everything falling into one big pile. And the kicker is a shoulder strap - my previous bag was adorable and professional, but a shoulder strap is a must for a big (and potentially heavy) bag. It's white, but it should wipe off okay (it looks canvas in the photo, but it's actually vinyl-like), and it was under $30 @ Target. Score!